International Business: Perspectives from Developed and Emerging Markets, 2nd Edition – K. Praveen Parboteeah

The globalization of markets and companies, the impact of the possible recession, the sustained performance of the emerging markets economic bloc, and the pressures for companies to become more environmentally sustainable define international business today. No companies are immune to such environmental forces. To cope adequately with this complex global environment, international managers need to be able to develop and implement successful strategies. International Business: Perspectives From Developed and Emerging Markets is designed to provide students with the latest insights into the complexity of managing multinationals and domestic operations across borders. The text uses a strategic perspective as the dominant theme to explore international business and its implications for the multinational company (MNC).

This text also is among the first international business texts to acknowledge the critical roles played by emerging markets. The book’s central theme is to expose students to critical challenges facing multinationals as they operate in such markets. This text thus informs students of the environment in emerging markets in comparison to developed markets through an emphasis on strategic decision making as the cornerstone of its approach.

Contents:

Part I: Introduction to International Business
1. Competing in the Global Marketplace
2. Strategy and the MNC

Part II: The Global Context of Multinational Competitive Strategy
3. Global and Regional Economic Integration: An Evolving Competitive Landscape
4. Global Trade and Foreign Direct Investment
5. Foreign Exchange Markets 6. Global Capital Markets

Part III: The Institutional and Cultural Context of Multinational Competitive Strategy
7. Culture and International Business
8. The Strategic Implications of Economic, Legal, and Religious Institutions for International Business

Part IV: Multinational Operational and Functional Strategies
9. Entry Strategies for MNCs
10. International Marketing and Supply-chain Management for MNCs
11. Financial Management for MNCs
12. Accounting for Multinational Operations
13. Organizational Structures for MNCs
14. International Human Resource Management
15. E-commerce and the MNC

Part V: Ethical Management in the International Context
16. Managing Ethical and Social Responsibility in an MNC

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